Max Harlow

Healthcare and wellness brands operate in the strictest content-compliance environment of any consumer category in 2026. The FTC’s Health Products Compliance Guidance requires “competent and reliable scientific evidence” for every health-related claim, and the agency has been increasingly aggressive about supplement, telehealth, and wellness advertising enforcement. Yet healthcare and wellness audiences are also the most … Read more

Fintech brands face a structural paid-media disadvantage in 2026 that most categories never have to think about. TikTok prohibits cryptocurrency advertising and most trading-platform promotions outside a small US/Canada beta program. Meta requires written pre-approval for cryptocurrency products and restricts advisory services, lending products, and short-term loans entirely. Google Ads applies its own restricted-financial-products framework. … Read more

Mobile app marketing in 2026 is broken at the unit-economics level. Average CPI (cost per install) on iOS hit $7 to $12 across consumer app categories. Android CPIs sit at $4 to $8. App Store search advertising costs have climbed roughly 40% since 2023. Apple’s ATT framework continues to suppress targeting precision, and the major … Read more

Most brands measure clipping campaigns wrong. They look at view counts when they should look at funnel metrics. They obsess over CPM when they should track CPA. They report on clips submitted when they should report on revenue attributed. The result is campaigns that look great in screenshots and underperform in board meetings — or … Read more

Most brands launch one clipping campaign and call it optimization. The brands generating 4-6x ROAS run 6 to 12 parallel tests at any given time. The difference between the two is not budget — it is methodology. A campaign without testing is a guess at scale. A campaign with structured testing is a learning machine … Read more

Launching a clipping campaign takes 30 minutes. Running it well takes 75 minutes per day. Most brand managers know how to launch — they have read the launch guide and the briefing template. What very few have is the operational rhythm that turns a launched campaign into one that delivers in the upper quartile of … Read more

The brands generating the strongest 2026 marketing returns are not replacing paid ads with clipping. They are stacking the two. Clipping creates massive top-of-funnel awareness at $1 to $6 CPM, paid retargeting converts the warm audience clipping created at $15 to $25 CPM where conversion rates justify the higher cost. The combination consistently produces 3 … Read more

Brand safety in creator marketing has moved from a check-the-box concern to a board-level priority in 2026. 63% of brands have encountered some form of influencer or creator fraud (Influencer Marketing Hub 2026 Benchmark Report). 53% of US media experts cite AI-generated content adjacency as their top brand-safety challenge for 2026 (IAS/YouGov 2026). And as … Read more

Performance marketing in 2026 demands proof. Every channel claims ROI. Few publish the math. This article documents 8 real clipping campaign examples from brands across SaaS, DTC, fintech, fitness, B2B services, and consumer apps — with the specific budgets, view counts, conversion rates, and revenue lift that each campaign produced. Industry names and exact brand … Read more