Reach.cat pricing is one of the simplest fee structures in the creator marketing space in 2026: a flat 10% platform fee on top of the CPM you set for your clipping campaign. No subscription. No setup fee. No minimum spend. No contract length. No per-clip processing charges. This article walks through the complete cost structure with worked examples at the $500, $5,000, $25,000, and $100,000 monthly spend levels, and compares the all-in cost against agency retainers and ad-platform CPMs. For the broader strategic context, see how to set the right CPM. For the cross-channel CPM comparison, see CPM rates by platform.
Model your exact campaign cost. Use the clipping fee calculator.
- The Pricing Structure: One Number, No Asterisks
- Worked Examples at 4 Budget Levels
- Compared to Alternatives
- What Is NOT Included in the Fee
- FAQ
The Pricing Structure: One Number, No Asterisks
The Reach.cat pricing model has two components and no hidden additions.
| Cost Component | Description | Who It Goes To |
|---|---|---|
| CPM budget | You set the CPM rate. Budget depletes as clippers deliver verified views. | The clippers who deliver the views |
| Platform fee (10%) | 10% of total CPM budget. Covers platform operations, attribution engine, approval workflow, payouts. | Reach.cat |
That is the full structure. If you set a $10,000 CPM budget at $3 CPM, your total cost is $11,000 ($10,000 to clippers, $1,000 to Reach.cat). The campaign delivers up to 3.33 million verified views. The 10% fee is collected upfront when the campaign is funded — it does not increase if views overdeliver, and Reach.cat does not charge additional fees per clipper, per clip, or per platform (TikTok, Reels, Shorts, X). Budget caps are enforced automatically. The campaign stops distributing once the CPM budget is exhausted. No overrun risk.
Worked Examples at 4 Budget Levels
Four realistic campaign configurations across the brand spectrum:
| Campaign Size | CPM Budget | CPM Rate | Platform Fee | Total Cost | Verified Views Delivered | Cost per 1,000 Views |
|---|---|---|---|---|---|---|
| Test campaign | $500 | $3.00 | $50 | $550 | 166,000 | $3.31 |
| Small business | $5,000 | $3.00 | $500 | $5,500 | 1,666,000 | $3.30 |
| Mid-market brand | $25,000 | $4.00 | $2,500 | $27,500 | 6,250,000 | $4.40 |
| Enterprise scale | $100,000 | $3.50 | $10,000 | $110,000 | 28,571,000 | $3.85 |
The cost per 1,000 views ranges from $3.30 to $4.40 depending on the CPM rate the brand sets for the campaign. The cost is consistent because the fee is a flat 10% across all budget levels — there is no enterprise discount and no small-campaign penalty. The “verified views” column is the maximum the campaign delivers. Actual delivery depends on submission velocity and approval rate (typically 85 to 100% of the maximum for well-briefed campaigns). For the CPM rate to set in your specific niche, see the CPM-setting guide.
Compared to Alternatives
Reach.cat’s 10% flat fee positions favorably against the alternative structures brands typically encounter:
| Provider Type | Typical Fee Structure | All-In Cost on $10K Budget | Cost per 1,000 Views Equivalent |
|---|---|---|---|
| Reach.cat | Flat 10% platform fee | $11,000 | $3.30 (at $3 CPM) |
| Whop Clipping (via agency) | Whop fee + agency 20-50% cut | $13,000-$15,000 | $5.50-$7.50 at equivalent CPM |
| Influencer agency retainer | $3,000-$10,000/mo retainer + creator fees | $15,000-$25,000 minimum | $50-$200 effective CPM |
| Direct influencer deal | $5,000-$50,000 per post (flat fee) | $10,000 = 1-2 posts | $100-$333 effective CPM |
| Meta Ads (prospecting) | Auction-based CPM | $10,000 + creative production cost | $15-$25 CPM |
| UGC agency | $50-$300 per piece of UGC + usage fees | $10,000 = 30-200 UGC pieces (no distribution) | Not directly comparable (no distribution) |
The structural difference: Reach.cat’s pricing scales linearly with budget (10% on any amount). Agency retainers have fixed costs that disproportionately burden smaller campaigns. Influencer deals have all-or-nothing pricing that prevents test-and-learn budgets. Auction-based ads (Meta) have rising CPMs as competition grows. The 10% flat fee is the only structure that gives brands cost predictability at every spend level. See the channel ROI benchmarks for the conversion-side comparison.
What Is NOT Included in the Fee
Three categories of cost sit outside the Reach.cat platform fee. Brand managers should budget for these separately:
1. Source content production. Reach.cat distributes clips from footage you provide. The footage itself (founder videos, product demos, podcast recordings) is produced by the brand. Most brands repurpose existing content (podcast episodes, webinars, internal recordings) at zero incremental cost. Brands producing new content for clipping budget $0 to $2,000 per recording session depending on production quality. See how much startups should spend on marketing for source content allocation.
2. Approval workflow staffing. Reviewing submitted clips takes 2 to 3 minutes per clip. A campaign producing 200 clips per week requires approximately 0.6 FTE in approval time (~$3,000/month fully loaded). For test campaigns and small budgets, the founder or marketing lead handles approvals directly. The cost only emerges at scale.
3. Retargeting and lifecycle layers. The integrated marketing stack benefits from paid retargeting and email nurture flows that capture clipping-driven traffic. These costs are managed in your existing Meta Ads, Google Ads, and email platform accounts, not on Reach.cat. The clipping spend is purely the awareness layer.
The total marketing investment for a brand running clipping at scale typically breaks down: 60 to 70% on the Reach.cat campaign (clipping + 10% fee), 20 to 30% on retargeting and conversion, 5 to 10% on approval staffing and source content. The Reach.cat fee is the simplest line in the budget.
For brands evaluating Reach.cat pricing in 2026, the structure is a flat 10% platform fee on top of the CPM budget you set, with no subscriptions, minimums, or contracts. A $10,000 CPM budget at $3 CPM costs $11,000 all-in and delivers up to 3.33 million verified views. Pricing scales linearly across budget levels from $500 test campaigns to $100,000+ enterprise distributions.
What is the minimum spend on Reach.cat?
There is no minimum spend. Test campaigns starting at $500 ($550 total cost) deliver approximately 166,000 verified views. Brands typically start with $500 to $3,000 test budgets to validate the channel before scaling. The platform fee is 10% regardless of campaign size, so smaller campaigns get the same per-view economics as enterprise campaigns.
Are there any hidden fees on Reach.cat?
No. The structure is the CPM budget plus a 10% platform fee. There are no setup fees, monthly subscriptions, per-clip processing charges, currency conversion fees, or platform-specific charges (TikTok, Reels, Shorts, X are all included). The 10% fee covers all platform operations including attribution tracking, approval workflow, and clipper payouts.
How does Reach.cat pricing compare to agency retainers?
Agency retainers typically cost $3,000 to $10,000 per month plus the underlying creator or media spend. The retainer is a fixed cost regardless of campaign size — meaning small campaigns bear disproportionate overhead. Reach.cat’s 10% fee scales linearly with spend, which produces cost-per-view economics that are favorable at every budget level, especially for test campaigns under $10,000.
Can I cancel a campaign mid-run if it is not working?
Yes. Campaigns can be paused or canceled at any time. Unspent CPM budget is returned to the brand. The 10% platform fee on already-delivered views is non-refundable (the views were delivered and paid out to clippers). The 10% fee on undelivered budget is refunded along with the unspent CPM budget. No cancellation penalty.
Do I pay clippers directly or does Reach.cat handle payouts?
Reach.cat handles all clipper payouts. Brands fund the campaign budget once, and Reach.cat pays clippers weekly via USDT or bank transfer as verified views accumulate. Brands do not manage individual clipper relationships, payment terms, or tax forms. This is part of what the 10% platform fee covers.
One Number. No Surprises.
Reach.cat pricing is the CPM budget you set plus 10%. That is the total. Test it at $500. Scale it at $100,000. The unit economics are identical at every level. There is no agency markup, no retainer, no subscription, no auction bidding, no minimum-spend penalty. Just the views your CPM bought and the fee that runs the platform. Marketing pricing should be this simple. Now it is.