Strategies, case studies and behind-the-scenes of the platform. Everything we learn driving millions of views, published here.
A single clipping campaign produces useful data. A coordinated multi-quarter clipping strategy produces compounding business results. The difference between the two is planning — knowing what each quarter…
The Reach.cat clipping fee calculator is one of the most-used tools on the platform — for good reason. It lets brand managers model campaign costs, view delivery, and…
Predicting marketing futures is hard. Predicting marketing futures during a structural disruption is harder. But CMOs and brand marketers planning 2027 and 2028 budgets need a directional view…
Brand marketing has been built on the same structural model for sixty years: pay a media platform (TV, magazines, radio, then Google, then Meta) to put your brand’s…
2026 marketing budgets are being rewritten in real time. CMOs surveyed across mid-market and enterprise brands report the largest year-over-year shift in channel allocation since the rise of…
Performance creator marketing in 2026 is defined by a structural reallocation: roughly two-thirds of new creator-marketing budget being deployed this year is moving from traditional paid digital and…
“Performance creator marketing” is the 2026 term for creator-marketing approaches that emphasize measurable output (views, conversions, attributable revenue) over relationship-only metrics. The distinction matters because traditional influencer marketing…
Reach.cat and Whop are the two clipping platforms most commonly compared by brand managers in 2026. Both operate distribution-at-scale models where independent clippers edit and post brand-authorized footage…
The 2026 UGC platform landscape has fragmented into several sub-categories that brand managers often conflate. Some platforms specialize in commissioning original creator content (Billo, Insense, Trend). Some focus…
