Max Harlow

Your brand spent $15,000 producing a 60-second video. Professional crew. Studio lighting. Scripted voiceover. Polished graphics. It looks beautiful. It screams “brand content” from the first frame. And that is exactly why TikTok’s algorithm buried it. The completion rate was 18%. The average organic clip in the same niche? 52% completion rate. The algorithm does … Read more

TikTok Shop proved that users buy products directly from short-form video. The platform has trained billions of users to discover, evaluate, and purchase products within the same scroll session. E-commerce brands that can get their product demos into this scroll are winning. The problem: producing enough native-looking content to feed the algorithm at scale. A … Read more

Crypto projects have the biggest content distribution problem in marketing: the platforms where their audience lives (TikTok, YouTube, X) heavily restrict or ban paid advertising for cryptocurrency. Google Ads blocks most crypto ad formats. Meta prohibits many crypto ad categories. Yet crypto audiences are among the most active content consumers on these same platforms. Content … Read more

DTC brands live and die by CAC. In 2026, the average DTC customer acquisition cost through Meta Ads has climbed to $40 to $80 depending on category. Rising CPMs, declining click-through rates, and increasing ad fatigue have made the primary DTC acquisition channel progressively less efficient every quarter. Brands that were profitable at $25 CAC … Read more

A B2B SaaS tool with 12 product demo videos, a weekly founder podcast, and zero ad budget reached 1,000 paying users in 4 months using content clipping as their sole distribution channel. No Google Ads. No LinkedIn Ads. No Meta Ads. No influencer deals. Just existing content uploaded to Reach.cat and distributed by clippers across … Read more

You built a SaaS product that solves a real problem. You have product demos, founder podcast episodes, webinar recordings, and customer interviews sitting in Google Drive. And you are spending $15,000 per month on LinkedIn Ads at $10 per click, generating 1,500 clicks, maybe 15 demos, maybe 3 conversions. Your CAC is climbing every quarter. … Read more

Right now, some of your competitors are getting 6.6x more views per dollar than you are. Not because they have a bigger budget. Because they shifted top-of-funnel spend from Meta Ads ($20 CPM) to content clipping ($3 CPM). While you generate 1,000,000 impressions from a $20,000 Meta budget, they are generating 6,666,000 verified views from … Read more

Clipping campaigns generate three types of numbers: views (easy to measure, limited meaning alone), engagement (signal quality), and downstream conversions (where ROI is actually calculated). Most brands stop at views. The brands that scale clipping confidently measure all four levels of the metrics hierarchy and use a consistent ROAS framework to make budget decisions. This … Read more

The single biggest lever on clip quality is not CPM rate, not content selection, not platform choice. It is the brief. Brands that write precise, actionable briefs get on-brand clips from the first submission. Brands that write vague briefs get mediocre clips, reject 50%+ of submissions, and then wonder why their campaign is underperforming. This … Read more

Launching a clipping campaign takes 10 minutes. Getting maximum ROI from it takes a playbook. The brands generating the highest view volumes and lowest effective CPMs are not doing anything technically complex. They are applying four optimization levers consistently. This article covers each lever, the data behind it, and the exact workflow to implement it. … Read more