Alex Hormozi’s Content Strategy: How 35,000 Clips Built an $81M Launch (2026)
On launch day of $100M Money Models in August 2025, Alex Hormozi spent $0 on paid advertising. Zero. No Meta Ads. No Google Ads. No influencer retainers. The…
On launch day of $100M Money Models in August 2025, Alex Hormozi spent $0 on paid advertising. Zero. No Meta Ads. No Google Ads. No influencer retainers. The…
The entire influencer marketing industry is built on a broken payment model. You pay per post. Not per view. Not per click. Not per conversion. Per post. That…
This is the reference article for any CMO, growth lead, or agency owner who wants to see every content distribution channel in 2026 ranked by cost efficiency. No…
The CMO who tested Facebook Ads in 2014 looked like a genius by 2016. The CMO who championed TikTok organic in 2020 looked like a visionary by 2022.…
While you are reading this, a brand in your category is running a $500 test on Reach.cat. They uploaded product demos, founder interviews, podcast episodes. They set a…
Right now, in mid-2026, a brand can pay $3 per 1,000 verified views for organic-looking content distribution across TikTok, Reels, Shorts, and X. That $3 CPM is not…
In 2014, a handful of DTC brands discovered Facebook Ads when CPMs were $2. By 2018, those CPMs had climbed to $12. The window had closed. In 2018,…
“We’ll get you a post from @name with 500K followers.” That sentence has sold more influencer retainers than any amount of ROI data ever could. The post goes…
A social media agency with 8 clients, 3 employees, and $15,000 MRR added content clipping distribution to their service menu. 60 days later, MRR was $55,000. Same 3…
Your agency sells social media management at 15 to 25% margins. You sell paid ads management at 10 to 20% margins. You sell influencer campaigns at 20 to…