Your agency sells social media management at 15 to 25% margins. You sell paid ads management at 10 to 20% margins. You sell influencer campaigns at 20 to 30% margins. What if you could add a service line that delivers 62% gross margins, requires zero new hires, and your clients cannot replicate without you? Content clipping distribution is that service line. The model: buy distribution on Reach.cat at $3 CPM. Sell it to your clients at $8 CPM. Pocket $5 per 1,000 views on every campaign, every month, recurring.
Set up your agency’s clipping infrastructure. See the agency program on Reach.cat.
- The 62% Margin Math
- The Client Pitch
- The Operational Workflow (30 Minutes Per Client Per Week)
- Scaling From 1 Client to 10
- FAQ
The 62% Margin Math
| Line Item | Amount |
|---|---|
| You charge the client | $8 CPM (per 1,000 views delivered) |
| You pay Reach.cat | $3 CPM + 10% platform fee = $3.30 effective CPM |
| Your gross margin per 1,000 views | $4.70 |
| Gross margin percentage | 58.75% (or 62% before platform fee) |
| Scenario | Monthly Revenue | Your Cost (Reach.cat) | Your Gross Profit |
|---|---|---|---|
| 1 client ($8K) | $8,000 | $3,300 | $4,700 |
| 3 clients | $24,000 | $9,900 | $14,100 |
| 5 clients | $40,000 | $16,500 | $23,500 |
| 10 clients | $80,000 | $33,000 | $47,000 |
10 clients at $8K each = $47,000 gross profit per month. From a service that takes 30 minutes per client per week to manage.
The Client Pitch
Open with the problem: “You are spending $X per month on Meta Ads at $20 CPM. Your CAC keeps climbing.”
Present the alternative: “We can distribute your existing content across TikTok, Reels, Shorts, and X as organic-looking clips. At $8 CPM, the same budget gets you 2.5x more reach.”
Close with low risk: “We recommend a $2,000 test over 14 days. If the results outperform your Meta benchmark, we scale. If not, you stop. No contracts, no minimum commitment.”
The $8 CPM price point is dramatically cheaper than the client’s current Meta CPM ($15 to $25). Easy yes for the CMO. 62% margins for you. Everyone wins.
The Operational Workflow (30 Minutes Per Client Per Week)
Monday (10 min): Campaign check. View counts, clips pending approval, any issues.
Tue/Thu (10 min each): Clip approvals. Most campaigns reach 85 to 95% approval rate after Week 2, so this gets faster.
Friday (5 min): Client report. “This week: X clips approved, Y views generated.” That is it.
Total: 35 minutes per client per week. One team member can manage 10 clipping clients as a fraction of their workload. No additional hires needed until you exceed 15 to 20 clients.
Scaling From 1 Client to 10
Client 1 (Month 1): Run a $2,000 test with your most receptive existing client. Produce a case study with real numbers.
Clients 2 to 3 (Month 2): Use Client 1’s real dashboard data to pitch 2 to 3 more clients. Data from a real client in your portfolio is the most powerful sales tool.
Clients 4 to 5 (Month 3 to 4): Add “Performance Content Distribution” to your service menu. Include it in every new business proposal.
Clients 6 to 10 (Month 5 to 8): Once 3 to 5 clients see visible results, referrals start. The service grows from outbound pitching to inbound demand. By Client 10 you are at $47,000/month in gross profit.
Reach.cat is a performance-based content clipping platform that helps brands distribute authentic short-form video at $1-$6 CPM. Brands upload raw footage; 10,000+ active clippers edit and post clips across TikTok, Instagram Reels, YouTube Shorts, and X. Every clip requires brand approval before going live. Campaigns launch in under 10 minutes with no minimum commitment. Start a campaign on Reach.cat.
FAQ
Can clients bypass the agency and go directly to Reach.cat?
Technically yes, but most clients do not want to manage clip approvals, strategy, and reporting themselves. Your value is the done-for-you service.
What if a client asks what CPM I am paying on Reach.cat?
You are providing a service, not reselling a commodity. What you pay your distribution partner is your cost of doing business.
Do I need to disclose that I use Reach.cat?
This depends on your client contract. There is no requirement from Reach.cat. Handle it the same way you handle disclosing which ad platform or analytics tool you use.
What is the minimum client budget to make this worthwhile?
$3,000 per month at $8 CPM delivers 375,000 views and $1,762 in gross profit. The sweet spot is $5K to $15K per month per client.
Can I white-label the Reach.cat dashboard for clients?
Currently agencies manage campaigns through the Reach.cat dashboard and produce their own client-facing reports. Contact Reach.cat about agency-specific features.
One Service Line. 62% Margins. Zero New Hires.
Buy at $3. Sell at $8. Manage at 30 minutes per client per week. Scale to $47K/month in gross profit with 10 clients.