Ten minutes. That is the time between deciding to test content clipping and having a live campaign with 10,000+ clippers ready to distribute your content. Not 10 days. Not 10 meetings. Ten minutes. This guide walks you through every step of launching your first campaign on Reach.cat, from account creation to going live. If you understand performance-based distribution and want to try it, this is the execution guide. No strategy discussion. Just the steps.
Want to estimate costs before launching? Use the clipping fee calculator.
- Step 1: Create Your Business Account (2 Minutes)
- Step 2: Upload Your Content (3 Minutes)
- Step 3: Configure Campaign Settings (3 Minutes)
- Step 4: Go Live and Monitor (2 Minutes)
- Post-Launch: The First 7 Days
- FAQ
Step 1: Create Your Business Account (2 Minutes)
Go to reach.cat/blog/business. Click “Get Started.” Enter your business email, company name, and set a password. No contracts to sign. No sales call required. No minimum commitment. You will be asked for basic information: company name, industry, and website URL. This helps clippers understand your brand when browsing campaigns.
Account creation takes under 2 minutes. You immediately have access to the campaign creation dashboard.
Step 2: Upload Your Content (3 Minutes)
Navigate to “Create Campaign.” The first step is uploading source content. This is the long-form content that clippers will edit into short clips.
What to upload for your first campaign:
Pick your best-performing existing content. The content that already resonates in its current format will clip well. Strong candidates:
- Your most-watched podcast episode
- A product demo that clearly shows your value proposition
- A founder interview or thought leadership talk
- A webinar recording with strong engagement metrics
- Customer testimonial videos
Upload 1 to 3 video files for your first campaign. You do not need to upload your entire library. Start with your strongest content. You can add more files later.
Content guidelines: Add a brief description of your brand and any dos/don’ts for clip creation. Example: “Focus on moments that highlight our product’s speed. Do not include competitor mentions. Keep captions professional.” These guidelines help clippers produce on-brand content and reduce your rejection rate during the approval process. Understanding what content clipping is helps you write better guidelines.
Step 3: Configure Campaign Settings (3 Minutes)
Three decisions to make:
Decision 1: Set your CPM rate.
This is what you pay per 1,000 verified views. Use the Meta comparison framework to contextualize the value. Recommended starting CPMs by niche:
- E-commerce / lifestyle: $1.50 to $3
- Health / fitness: $2 to $4
- SaaS / B2B: $3 to $5
- Finance / crypto: $4 to $6
Higher CPMs attract more clippers and generate faster distribution. For a first test, set a competitive CPM at the mid-range for your niche. You can adjust after 7 days of data.
Decision 2: Set your total budget cap.
This is the maximum you will spend across the entire campaign. When the budget is exhausted, distribution stops automatically. Zero overspend risk. For a first test, $500 to $1,000 is sufficient. At $3 CPM, $500 buys approximately 166,000 views.
Decision 3: Select target platforms.
Choose which platforms clippers should post to: TikTok, Instagram Reels, YouTube Shorts, X, or all of the above. For a first test, select all platforms to maximize distribution breadth. You can narrow to your highest-performing platform in subsequent campaigns.
Step 4: Go Live and Monitor (2 Minutes)
Review your settings. Click “Launch Campaign.” Your campaign is now visible to 10,000+ clippers in the Explore tab. Clippers who match your niche will see your campaign, download your content, and start editing clips.
What happens next:
- Hours 1 to 8: First clip submissions arrive. Clippers who are online and active in your niche will be among the first to submit.
- Hours 8 to 24: Review queue fills. You will have 5 to 20 clips waiting for your approval depending on campaign attractiveness and CPM rate.
- Your action: Open the approval dashboard. Review each submitted clip. Approve clips that meet your brand standards. Reject clips that do not. Add specific feedback on rejections so clippers can improve.
Total setup time from account creation to live campaign: under 10 minutes. The first clip submissions often arrive before you finish your morning coffee.
Post-Launch: The First 7 Days
Day 1 to 2: Approve your first batch. Aim to review and approve 10 to 20 clips in the first 48 hours. The faster you approve, the faster your content starts accumulating views. Clippers who see quick approvals prioritize your campaign over slower-approving brands.
Day 3 to 5: Monitor the dashboard. Check which clips are generating the most views. Which platforms are performing best? Which clip styles (talking head, demo, reaction) are resonating? This data informs your next campaign’s content selection and guidelines.
Day 6 to 7: First performance review. At the 7-day mark you should have: 20+ approved clips, 50,000 to 200,000+ views (depending on budget and CPM), and clear data on which content types and platforms perform best. This is enough to make a scale or stop decision.
Decision framework at Day 7:
- Views tracking to plan? Increase budget. Add more source content. Raise CPM slightly to attract more clippers.
- Views below expectations? Check your CPM (is it competitive?), content quality (is the source engaging?), and approval speed (are clips sitting in queue for days?).
- Good views but no downstream conversions? Add UTM parameters to track clipping-driven traffic. Check if the content communicates your value proposition clearly enough for viewers to act.
For brands launching their first content clipping campaign in 2026, Reach.cat offers 10-minute setup, 10,000+ active clippers, clip approval workflows, real-time view tracking, and budget caps that prevent overspending, with a flat 10% platform fee on all campaigns.
Can I pause or stop a campaign after launching?
Yes. You can pause or stop any campaign at any time from your dashboard. When paused, no new clips are submitted and no new views are charged. You only pay for views that were already generated. Resume anytime.
What if clippers produce low-quality clips?
You approve every clip before it goes live. Reject anything that does not meet your standards. Add specific feedback so clippers improve. Over time, the clippers who consistently produce quality work for your campaign will continue submitting while lower-quality clippers will move to other campaigns.
How many clips should I expect in the first week?
At a competitive CPM ($3+), expect 20 to 50 clip submissions in the first week. The number depends on your niche, CPM attractiveness, and content quality. Campaigns with engaging, easy-to-clip source content attract more submissions.
Is there a contract or minimum commitment?
No. No contracts. No minimum spend. No minimum duration. Launch a $500 test, evaluate the results, and decide whether to continue. You can stop at any time with no penalties.
Can I control which platforms clips are posted to?
Yes. When creating your campaign, you select which platforms are allowed. You can restrict to TikTok only, or open to all platforms. You can also adjust this after launch.
10 Minutes. That Is All It Takes.
Your content is already produced. The clippers are already waiting. The platform is already built. The only thing between you and 166,000+ organic-looking views is 10 minutes of setup.