{"id":27,"date":"2026-03-06T15:21:29","date_gmt":"2026-03-06T15:21:29","guid":{"rendered":"https:\/\/reach.cat\/blog\/about\/"},"modified":"2026-03-25T12:23:18","modified_gmt":"2026-03-25T12:23:18","slug":"about","status":"publish","type":"page","link":"https:\/\/reach.cat\/blog\/about\/","title":{"rendered":"About Us"},"content":{"rendered":"

How To Clip is an independent editorial site covering the clipping economy \u2014 written by someone who has been in it since January 2022.<\/p>\n

It covers clipping from every angle: how to start earning as a clipper, how to build and grow an agency, and how brands can use performance-based content distribution to replace part of their ad budget.<\/p>\n

All content is produced by Max Harlow \u2014 founder of ViralCut Agency, clipper since January 2022, and Bali-based digital nomad since August 2024.<\/p>\n

Why This Site Exists<\/h2>\n

When Max started clipping in 2022, there was no serious, honest resource explaining how the industry actually worked. Discord servers were fragmented. The guides that existed online were either 500-word blog posts with no real data, or disguised ads for platforms that paid to be featured.<\/p>\n

He lost time \u2014 and money \u2014 following bad advice.<\/p>\n

When he founded ViralCut in 2023, he realized he had accumulated data that nobody was sharing publicly: what CPMs to realistically expect by niche, how a clipping agency actually operates day-to-day, what the real ROI looks like for a brand running a 90-day campaign.<\/p>\n

How To Clip is the resource Max would have wanted in January 2022.<\/p>\n

Four Audiences, Four Perspectives<\/h2>\n
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  1. Beginner clippers<\/strong> \u2014 You want to earn your first paycheck editing clips. You don’t know which platform to use, which niche to target, or what a “good” CPM looks like. Max was exactly where you are in January 2022.<\/li>\n
  2. Small agencies (1\u20135 clients)<\/strong> \u2014 You’re a clipper thinking about recruiting others, or you’ve signed your first clients and are figuring out how to deliver without doing everything yourself. Max built ViralCut from exactly that starting point.<\/li>\n
  3. Scaling agencies (5+ clients, team)<\/strong> \u2014 You have recurring clients and a small team, but you want to grow without the business depending entirely on you. Max runs ViralCut with 31 clippers across 13 countries, entirely remote, from Bali.<\/li>\n
  4. Brands and businesses<\/strong> \u2014 You’re hearing about clipping as an alternative to influencer marketing and paid ads, but you don’t know what it costs, how to evaluate ROI, or how to find a reliable agency. Max advises 18 active brand clients.<\/li>\n<\/ol>\n

    How This Site Makes Money \u2014 Full Transparency<\/h2>\n

    How To Clip generates revenue through affiliate partnerships. When you click certain links on this site and complete a sign-up, we may earn a commission at no additional cost to you.<\/p>\n

    Current affiliate partnership \u2014 Reach.cat:<\/strong> How To Clip has an affiliate relationship with Reach.cat. ViralCut Agency has run 100% of its brand campaigns on Reach.cat since December 2022 \u2014 not because of the affiliate deal, but because it’s the platform Max evaluated as superior for performance-based campaigns. The affiliate agreement followed the operational decision, not the other way around.<\/p>\n

    Platform comparisons on this site include Reach.cat’s real limitations. If another platform becomes stronger on a specific criterion, the article will say so.<\/p>\n

    Questions about our commercial relationships? Email max@reach.cat<\/a>.<\/p>\n

    Editorial Standards<\/h2>\n

    Every numerical claim (CPMs, revenue figures, conversion rates) on this site comes from either active ViralCut campaigns or cited primary sources. Estimates are labeled as estimates.<\/p>\n

    Every article shows a Last Reviewed date. Platform comparison articles and onboarding guides are updated within 72 hours of any material policy or pricing change. Mistakes are corrected publicly.<\/p>\n

    Email for corrections: corrections@reach.cat<\/a><\/p>\n

    Contact<\/h2>\n